The Buji sub-district in Longgang district of Shenzhen in South China's Guangdong province is set to unveil its new tourism brand IP, "FUN Buji: The Place of Interest", as the city will host the APEC Economic Leaders Meeting in November.
A poster for the new tourism brand IP, "FUN Buji: The Place of Interest", to be launched by Buji subdistrict of Longgang district in Shenzhen.
This initiative, centered around the theme of "FUN", seeks to reconstruct the city's "interesting" memories by integrating tourism resources, designing a cohesive visual system, and introducing smart tourism elements, making "a fun life in Buji" a daily reality for residents.
The IP is built on the core concepts of "Felicity (F), Unique (U), and Nature (N)". "Felicity" focuses on the vibrant street life by integrating Buji ancient street, the night market on Buli road, and Changlong food street, based on the existing Longgang "OH YEAH" Night Market IP, to create a lively demonstration street where happiness is found at every turn.
Wenbo Palace.
"Unique" emphasizes the local cultural heritage, featuring the cultural charm of Wenbo Palace, the artistic growth of Dafen Oil Painting Village, and the historical memories of Buji Pass. A "Cultural + Scenic + Commercial" ticket package will be launched to create a "Fun" travel loop.
Dafen Oil Painting Village.
"Nature" highlights ecological beauty with micro-vacation models in the parks and waterfront ecological corridor along the Buji river, introducing trendy activities like outdoor concerts and art exhibitions.
Buji's transformation into a vibrant district with more convenient transportation, an enhanced ecological environment, and renewed scenes is now underway. The upcoming launch of the new tourism IP, along with a new tourism VI visual system, cultural routes, and the establishment of Buji Cultural Tourism Business Alliance, promises to offer residents a rich tourism experience right at their doorstep.
