The 2026 Longgang Spring Festival Flower Fair will be held from Feb 10 to 16 at the East Square of Shenzhen Universiade Center Stadium.
This year's fair has expanded in scale, featuring around 260 diverse vendors offering everything from traditional festive flowers and cultural-creative products to specialty New Year goods from around the world, providing a one-stop shopping experience.
Visitors explore the vibrant Spring Festival flower market.
Centered on the "horse" as its core theme — symbolizing good fortune and success in the coming year — the fair will feature decorative arches and themed photo zones to enhance the festive atmosphere.
The event is structured around three main highlights: a traditional market featuring flowers, couplets, and regional delicacies; a "Tech Innovation Zone" featuring AI installations, smart robots, and digital IP performances for an immersive tech-meets-culture experience; and a collaboration with the nearby Shenzhen Universiade World, hosting an inspiration-themed retrospective exhibition with Chinese New Year-themed installations for photo opportunities.
By integrating traditional customs with modern technology, the fair reflects Longgang's commitment to innovating cultural consumption. In addition, temporary flower stalls will be set up in various neighborhoods for residents' convenience.
A calligrapher writes the Chinese character "Fu" (blessing) with a brush on red paper.
Red winterberry branches fill blue-and-white porcelain vases, creating a vibrant festive atmosphere for the holiday season.
