Located in the Central City of Longgang and adjacent to the People’s Government of Longgang district, Red Cube of Shenzhen is a key cultural project of Longgang.
As an important livelihood initiative for building a culturally strong Shenzhen and delivering cultural benefits to the public, it has emerged as a new cultural landmark of Longgang.
It is Longgang’s first public cultural complex operated via government-enterprise cooperation that gives equal priority to cultural undertakings and cultural industries. The compound comprises the Longgang Science Museum, Youth Palace, Public Art Gallery and Urban Planning Pavilion. Tailored to urban development needs, it integrates public literacy improvement with urban culture display.
Centered on public education, it blends science, personality cultivation, art and urban essence. Serving as a public education base that integrates ideological guidance, cultural inheritance and quality-oriented education, it operates in a professional, standardized and public welfare-oriented manner for all citizens.
Upholding the tenet of Four Pavilions Interactive & Public Welfare Engagement, it builds a platform for active and inquiry-based learning. Focusing on four major sectors including themed exhibitions, cultural events, public education and cultural services, it develops its brand by introducing high-quality cultural resources and key projects, offering diverse visiting experiences and cultural services to the public.
Committed to delivering rich visiting experiences and featured cultural services, Red Cube strives to write a new chapter featuring the integration of science and art, the coordinated development of culture and industry, as well as the resonance between inheritance and innovation. It disseminates the essence of culture and art and advocates a new lifestyle featuring science and technology.
1. Longgang Science Museum Boasting a total construction area of 10,000 square meters, the museum is laid out following the process of Understanding, Exploration, Transformation and Innovation of Science and Technology. It fully presents basic principles and methodologies of science and technology, major paths of scientific exploration and future development trends of cutting-edge technologies. The museum features five all-age exhibition zones: Fundamentals of Science, Boom of Industry, Journey of Scientific Innovation, Mystery of Life and Dream of the Universe. In light of the local population structure, it also sets up the Idea Park themed on children’s scientific exploration. Public classrooms including Curie’s Cottage, Newton’s Classroom, Halley’s Classroom and Zhangjiu Hall are available, hosting regular parent-science activities, popular science lectures and science shows.
Over 300 exhibits are on display, 80 percent of which are interactive installations covering 80 percent of basic scientific knowledge for primary and secondary schools, alongside a selection of frontier technologies. In view of Longgang’s robust high-tech industry cluster, interactive exhibits on new energy vehicles, electronic communications and other fields are specially arranged. The Southern Academy of Space Technology based in Longgang has custom-built exhibits such as space station and Mars base, and donated in-orbit spacesuits – a rare highlight among domestic science museums.
2. Longgang Youth Palace With a construction area of 8,000 sq m, the Youth Palace serves the general public and young people. It functions as a comprehensive off-campus education hub integrating ideological guidance, cultural inheritance and quality-oriented education. Adhering to the principles of public welfare, practicality and education, it puts social responsibility in the first place.
Guided by the core socialist values, it creates more opportunities for young people to participate, practice and interact, and builds a learning and exchange platform connecting families, schools and the society. It gives full play to its public welfare and social education functions through exhibitions, experience activities, education lectures and various competitions. Functional spaces are optimized to create a relaxed and warm atmosphere. All exhibition areas are designed to be flexible, modular and multi-functional.
3. Public Art Gallery Covering 7,500 sq m, the gallery is positioned on Inheritance and Innovation. It embraces a wide range of art genres to showcase the innovative development of culture and art, enabling the general public to appreciate artistic beauty and making art accessible to all.
It consists of three themed zones: the ever-renewing art and culture exchange zone for cultural inheritance, the immersive innovative design experience zone for art education, and the diverse interactive zone to energize art. A variety of spaces including the Liufa Platform for art exchanges, urban public sculptures, cultural and creative gift areas and art cafes are arranged to bring art closer to the community. It realizes the transformation of art exhibition from single space to diversified open spaces via the perfect combination of urban public spaces and art. Exhibitions are presented with new media and information technologies, accompanied by on-site professional explanations and a wide range of public education activities. Customized art workshops, themed lectures and experience courses are launched targeting visitors of different ages, interests and backgrounds.
4. Longgang Urban Planning Pavilion The pavilion has a construction area of approximately 6,000 sq m. It showcases the urban development course, major achievements and long-term planning of Longgang since its establishment in 1993.
Blending local cultural elements and development features, it presents Longgang as a hub for innovation, industry, culture, shared prosperity, people’s wellbeing and ecological progress, as well as a parlor of quality life in eastern Shenzhen.
Centering on the urban development timeline of Longgang, the pavilion is divided into four major sections – Sand Table Show, Impression of Longgang, Thriving Longgang and Dynamic Longgang – with 12 thematic modules in total. It displays Longgang’s history, overview, people’s livelihood and industrial development, presenting a city featuring cultural vitality and green growth.
Temporary exhibition areas and multi-functional halls are also available. With abundant displays and multi-dimensional interactive tech experiences, it serves as a comprehensive window for citizens to learn about and participate in urban construction, and fully demonstrates Longgang’s innovative industries, eco-friendly environment and pleasant urban life.
Honors & Accolades
May 2018
Red Cube of Shenzhen was named Aerospace Popular Science Education Base.
It was awarded the title of Longgang Off-campus Practice Base for Primary and Secondary Schools.
It was recognized as Longgang Demonstration Base for Art Inheritance and Innovation.
It won the Best Organization Award of Creative December. December 2019 Red Cube of Shenzhen passed the certification of three ISO management systems.
It was conferred the China Luban Prize for Construction Project.
June 2020
Red Cube of Shenzhen was awarded Longgang Young Pioneers Off-campus Experience & Practice Base.
September 2020
It was titled Longgang Popular Science Base.
November 2020
It was named a supporting organization for the First Longgang Douyin Contest.
May 2021
Red Cube of Shenzhen was accredited as Shenzhen Media Cultural and Creative Base.
September 2021
It won the title of Shenzhen Popular Science Base.
November 2021
It was awarded Shenzhen Child-friendly Base.
It claimed two honors in the First Longgang Popular Science Achievement Selection: Top Ten Popular Science Micro-classes and Outstanding Popular Science Communicator.
November 2021
It received the Award of Excellence in the Guangdong Provincial Selection for the National Science Experiment Performance.
January 2022
Red Cube of Shenzhen received commendations for community COVID-19 prevention and control in Shenzhen.
May 2022
It was named Longgang Young Pioneers Off-campus Practice Base.
June 2022
It joined the Council of Guangdong Association of Science and Technology Museums
2023 Annual Review of Red Cube of Shenzhen
The venue was accredited as Guangdong Popular Science Education Base and Longgang New Era Civilization Practice Site.
It delivered outstanding performance in the 2023 Mainland Study Tour for Hong Kong Citizens and Social Development Studies, and was presented with Letters of Appreciation by the Education Bureau of Hong Kong and the Department of Education of Guangdong Province, as well as a silk banner by the Curriculum Development Institute of the Education Bureau of Hong Kong. Meanwhile, young docents from Red Cube of Shenzhen achieved remarkable results in the 2023 Municipal Young Volunteer Docent Contest, winning 2 First Prizes, 1 Second Prize and 2 Outstanding Young Volunteer titles. The museum also garnered over 870,000 loyal followers across online platforms.
In 2023, Red Cube of Shenzhen held 29 themed exhibitions, 4 science and technology exhibitions, 97 special events, 227 public welfare courses and 221 science shows. A total of 298 online articles were released, among which 16 recorded over 10,000 views apiece. The highest single article view count reached 36,408, and featured posts registered an average of more than 8,000 views.
Public Education Programs of Red Cube of Shenzhen (2023)
A total of 227 public welfare courses and 24 interest camps were launched. The venue delivered 491 regular guided tours and 221 science shows throughout the year.
Featuring a rich variety of public welfare courses for teenagers and young children, special cultural events, science performances and children’s science dramas, together with spring & autumn classes as well as summer & winter camps, all programs were fully booked shortly after release and won wide popularity among local citizens.
Outreach Work of Red Cube of Shenzhen in 2023
The museum carried out science popularization activities in schools and communities. It organized science fairs and performances at 8 schools and 2 communities. Giving full play to the strengths of its science museum resources, it partnered with schools and communities to launch the Mobile Science Museum, making solid contributions to public science education. Culture bridges exchanges and strengthens the bond between Shenzhen and Hong Kong. In 2023, the museum received 69 groups of Hong Kong student delegations, consisting of 7,704 teachers and students. Face-to-face exchanges were conducted in art, science, culture and other fields. Its professional guided tours and thoughtful services were well received, playing an active role in promoting exchanges, integration and friendship between Shenzhen and Hong Kong.
Public Services of Red Cube of Shenzhen (2023)
In 2023, Red Cube of Shenzhen received a total of 1,416,800 visitor arrivals and 193 group visits. Throughout the year, we provided 3,035 convenience services including luggage storage, guided tours, broadcasting, lost & found and item rental. We handled 19,362 visitor requests, delivered value-added services for 2,964 person-times, and offered online services via the WeChat Official Account for 10,027 person-times. Our on-site staff responded to visitors’ needs by answering online inquiries, guiding passenger flow at turnstiles and offering reservation assistance.
Five original columns kept releasing high-quality content in 2023, namely Super Lab, Mini Science Class, Qiqi Talks about Art, Monthly Salon and Hongzai Book Recommendation. They presented wonderful cultural feasts of science and art to the public every month.
Red Cube of Shenzhen | 2024 Review
Red Cube of Shenzhen launched its official account on Xiaohongshu on February 24, 2024. As of June 2024, the account had gained 604 followers with a total of 360 likes and collections.
In January 2024, 5 art exhibitions were held. Among them, the 2nd Shenzhen International Contemporary Pottery Invitational Exhibition and SHINE Annual Selected Works Exhibition together with the special exhibition of Yameihong Art Education (Longgang Youth Palace Teaching Center) lasted through February. The venue received 15 group visits and held 1 special event and a 9-day winter camp. One sci-tech exhibition Dragon Phantasmagoria: VR Trendy Experience Show ran until March.
In February 2024, 7 special events, 3 group receptions and 1 art lecture were organized.
